„Logic will take you from A to B. Imagination will take you everywhere.“
Albert Einstein
The Underestimated Value of Imagination
When we think about our capacity for imagination, we often think of it as a kind of visual daydreaming – a handy ability utilized mainly by artists and other creative people. We tend to underestimate how crucial our use of imagination is in our everyday lives. In fact, we rely on your imagination all of the time – not only when we think creatively, but also when we make decisions. You may decide not to go skiing next week because you heard the bad weather forecast and imagine it to be very cold and nasty in the mountains. Anticipating the cold wind up there in the mountains, you can literally feel a shiver going down your spine. As this example shows you do not only visually “picture” situations in your mind when you use your imagination; you also imagine sounds, tastes, smells, feelings or moods. In his seminal book Human. The Science Behind What Makes Us Unique, neuroscientist Michael Gazzaniga reminds us how powerful a role imagination plays in our lives: